Election Day, Nov 3 9 daysSenate D 78%House D 93%Governors D 86%Forecast updated Oct 25

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Governor · Idaho

Idaho Governor

Terri Pickens vs Brad Little

ForecastR +22.5
Democrat<1%
Republican>99%
RatingSafe R
Full forecast
Brief me as

Neutral view. Pick a side and the War Room briefs you as that campaign's operative.

Vital signs

Campaign health, 0 to 100, from public money, outside spending, ballots and activity
DemocratTerri PickensCriticalBase 6, minus 4 for liabilities
20100
  • Money weight 259

    Raised $218K against $2.3M for Brad Little.

  • Cash weight 205

    $45K in the bank against $958K for Brad Little.

  • Early vote weight 154

    Registered Democrats cast 29% of the 28,945 ballots in Idaho so far, against 70% for the other party. That is 10.4 points worse for Democrats than the forecast expected by now. Counts registration, not votes.

  • −4 Outmatched five to one in cash. $45K against $958K.
RepublicanBrad LittleStrong
940100
  • Money weight 2591

    Raised $2.3M against $218K for Terri Pickens.

  • Cash weight 2096

    $958K in the bank against $45K for Terri Pickens.

  • Early vote weight 1596

    Registered Republicans cast 70% of the 28,945 ballots in Idaho so far, against 29% for the other party. That is 10.4 points better for Republicans than the forecast expected by now. Counts registration, not votes.

How each side wins

From the forecast, the polls, the county map, voter groups, money and ballots
If you work for Terri Pickens
  1. Close the gap

    Terri Pickens trails by 22.5 and wins 0% of simulations. Closing it takes about 81,765 voters switching sides, or 163,529 more net votes from new turnout.

  2. The range

    In 8 of 10 simulations the result lands between R +29.4 and R +15.4. Only an unusual polling error changes the winner.

  3. The polls

    The polls page average is R +10.4. Your best recent poll is Advanced Targeting Research at R +13.5; your worst is Advanced Targeting Research at R +13.5. 1 polls in the last 30 days.

  4. Turn out the base

    The biggest vote banks for Democrats: Ada, a projected net 7,385 votes; Blaine, a projected net 4,373 votes; Teton, a projected net 898 votes. Every point of extra turnout here is worth more than persuasion anywhere else.

  5. Win the battlegrounds

    The large counties within 12 points: Ada, D +3.4, 30.1% of the vote; Latah, D +4.7, 2.4% of the vote; Valley, R +8.8, 0.8% of the vote.

  6. Where you run behind the 2024 map

    Against the 2024 presidential vote, Terri Pickens runs furthest behind in Blaine, Bonneville, Nez Perce. That is where the forecast sees voters who backed your side two years ago and have not come back yet.

  7. The coalition levers

    Groups big enough to move the race: Voters who cast ballots in 2022 and 2024, 64% of voters, 32 to 56, where a 5 point gain is worth 3.17 points; Voters who find daily costs hard to afford, 57% of voters, 35 to 51, where a 5 point gain is worth 2.85 points; Women, 51% of voters, 36 to 51, where a 5 point gain is worth 2.56 points.

  8. Where you lose ground

    The forecast's worst groups for Terri Pickens: Immigration voters 10 to 78, Small counties 25 to 61, Voters who can afford daily costs 26 to 62. Cutting the loss here is often cheaper than winning new groups.

  9. The money

    $45K cash against $958K. Outspent: lean on earned media, digital, field and the outside groups, and pick the two or three media markets that decide it.

  10. The early vote

    Registered Democrats cast 29% of the 28,945 ballots in Idaho so far, against 70% for the other party. That is 10.4 points worse for Democrats than the forecast expected by now.

  11. What the ballots so far say

    The early vote has moved this forecast 1.4 points away from Terri Pickens. Election Day has to make it up: the remaining vote must break harder your way than the forecast expects.

  12. Brad Little's strongest asset

    Early vote: Registered Republicans cast 70% of the 28,945 ballots in Idaho so far, against 29% for the other party.

If you work for Brad Little
  1. Protect the lead

    Brad Little leads by 22.5 in the forecast and wins 100% of simulations. The cushion is about 163,529 votes; a one point swing is about 3,640 voters changing sides.

  2. The range

    In 8 of 10 simulations the result lands between R +15.4 and R +29.4. Only an unusual polling error changes the winner.

  3. The polls

    The polls page average is R +10.4. Your best recent poll is Advanced Targeting Research at R +13.5; your worst is Advanced Targeting Research at R +13.5. 1 polls in the last 30 days.

  4. Turn out the base

    The biggest vote banks for Republicans: Kootenai, a projected net 27,045 votes; Canyon, a projected net 23,710 votes; Bonneville, a projected net 16,313 votes. Every point of extra turnout here is worth more than persuasion anywhere else.

  5. Win the battlegrounds

    The large counties within 12 points: Ada, D +3.4, 30.1% of the vote; Latah, D +4.7, 2.4% of the vote; Valley, R +8.8, 0.8% of the vote.

  6. Where you run behind the 2024 map

    Against the 2024 presidential vote, Brad Little runs furthest behind in Madison, Gem, Canyon. That is where the forecast sees voters who backed your side two years ago and have not come back yet.

  7. The coalition levers

    Groups big enough to move the race: Voters who cast ballots in 2022 and 2024, 64% of voters, 56 to 32, where a 5 point gain is worth 3.17 points; Voters who find daily costs hard to afford, 57% of voters, 51 to 35, where a 5 point gain is worth 2.85 points; Women, 51% of voters, 51 to 36, where a 5 point gain is worth 2.56 points.

  8. Where you lose ground

    The forecast's worst groups for Brad Little: Asian and other voters 30 to 56, 2024 nonvoters and third party voters 35 to 48, Health care and Social Security voters 37 to 49. Cutting the loss here is often cheaper than winning new groups.

  9. The money

    $958K cash against $45K. Spend it early on persuasion television in the battleground counties and keep a reserve for the last week.

  10. The early vote

    Registered Republicans cast 70% of the 28,945 ballots in Idaho so far, against 29% for the other party. That is 10.4 points better for Republicans than the forecast expected by now.

  11. What the ballots so far say

    The early vote has moved this forecast 1.4 points toward Brad Little. Bank it: chase the remaining mail ballots and low propensity voters who have not voted.

  12. Terri Pickens's strongest asset

    Money: Raised $218K against $2.3M for Brad Little.

The map for Pickens

County projections from the forecast
Vote banksWhere the biggest net margins come from
CountyForecastVote shareNet D
AdaD +3.430.1%+7,385
BlaineD +39.31.5%+4,373
TetonD +16.60.7%+898
LatahD +4.72.4%+817
BattlegroundsLarge counties within 12 points
CountyForecastVote shareNet D
AdaD +3.430.1%+7,385
LatahD +4.72.4%+817
ValleyR +8.80.8%-528
Behind the 2024 mapRunning furthest behind the last presidential vote
CountyForecastVote shareNet D
BlaineD +39.31.5%+4,373
BonnevilleR +36.56.1%-16,313
Nez PerceR +29.72.3%-4,907

The coalition

Pickens against Little among the groups that can move it, from the forecast's voter group estimates
Swing groups
  • Voters who cast ballots in 2022 and 202464% of voters · a 5 point gain is worth 3.2
    3256
  • Voters who find daily costs hard to afford57% of voters · a 5 point gain is worth 2.9
    3551
  • Women51% of voters · a 5 point gain is worth 2.6
    3651
  • College graduates43% of voters · a 5 point gain is worth 2.1
    3652
Weakest groups
  • Immigration voters14% of voters · a 5 point gain is worth 0.7
    1078
  • Small counties34% of voters · a 5 point gain is worth 1.7
    2561
  • Voters who can afford daily costs43% of voters · a 5 point gain is worth 2.1
    2662
PickensLittle

Scouting report

From the Watchdog people files, each line with its source
Terri Pickens

No researched file yet; this candidate is queued for the next people file batch.

Brad Little

No researched file yet; this candidate is queued for the next people file batch.

The forecast

Margin over recent runs
R +24.6D +2.021 runs agonow
Now
R +22.5
8 in 10 land between
R +15.4 and R +29.4
Polling average
R +10.4
Partisan lean
R +36.0
Early vote effect
R +1.4

Recent polls

Last 45 days
PollsterDays agoSampleResult
Advanced Targeting Research29700 RVR +13.5

Money and the air war

Latest reports
PickensLittle
Raised$218K$2.3M
Spentn/an/a
Cash on hand$45K$958K
Outside money forn/an/a
Google adsn/an/a
Follow the money

The early vote

Idaho, through 2026-10-24
Ballots cast
28,945
Party data
Reported by the state
Ballot margin
R +40.2
Forecast expected
R +29.8
Against expectation
10.4 points better for Republicans

Party registration of who has voted, not how they voted.

Open the early vote tracker

Media watch

Who is putting this race in front of an audience

Nothing logged yet for this race.

Media watch

On the trail

Rallies and events, newest first

No stops logged yet for this race.

Races that move with this one

When the polls miss here, they tend to miss there too